If you offer incentive products in any shape or form, this workshop summarizes $2 million in research into critical tools that allow you to

ü  Break through the clutter to the key research that builds the value of incentives to your executive buyers and their bottom line.   

ü  Translate recent trends into improved program and customer performance

ü  Help your customers increase their incentive ROI profitability

ü  Build incentive programs that increase your customer’s employee productivity and net operating income

ü  Help customers improve the satisfaction, retention, and growth of their customers, employees, and suppliers through the use of incentives

Loaded on your new flash drive included with this workshop, we have created templates including Power Points, white papers, and research documents to help you close more sales, in less time, with more customers.  

***And we guarantee it***  If at the end of the workshop you don’t feel that we obtained at least the value of this workshop fee we will refund 100% of your fee (See terms and conditions below)

Price:  $349 (lunch and reception included)

Morning or Afternoon session only $200 (no lunch provided).

***All proceeds from this event go directly to fund Industry Research on Incentives and Motivation***

Who Should Attend?

·         Incentive professionals responsible for selling or managing incentive programs in the new economy.

·         Suppliers who want to understand the value judgments customers use to design, develop and determine who will fulfill their programs.

•    Anyone interested in receiving additional credits toward their CPIM certification (5 CPIM credits).

Presenters

• Melissa Van Dyke, President, IRF
• Rodger Stotz, Chief Research Officer, IRF
• James Feldman, CITE, CPT, CPIM, MIP President, Incentive Travelers Cheque Intl
• Sandi Daniel, CEO and President of FIRE Light Group

• Paul Hebert, Managing Director, I2I Incentive Intelligence

• Dr. Kimberly Severt Ph. D, University of Central Florida
  
  

Morning Session  8:30 am – 11:45 am

·         The Truth: A Competitive Differentiation

·         Incentives Under Attack! What every incentive professional needs to know: Are you knowledgeable and conversant with the past and current “research” that questions the value of incentives? The latest book, DRIVE, has raised many questions about the proper use and effectiveness of incentives.  This session will provide the attendees a background in the past and current books attacking the use of incentives, and offer valuable insights that are critical in responding to these attacks.

·         Are you Trendy?  Translating trends into improved performance:  The IRF has been tracking the industry trends for the past two years and will provide an in-depth review of where we have been and where the industry is heading.  What is the “new normal”?  What aspects of the industry are growing? Shrinking?  How are incentive and merchandise programs changing and how will this impact the industry and your ability to sell and implement?  Join us to find out.

Keynote Luncheon:  12:00 pm - 1:45 pm (included)

• Uncovering Brand Truths: My Journey as the "Undercover Boss" at White Castle: David Rife,  Owner and Executive Board Member of White Castle Management Co.

Afternoon Session:  2:00 pm – 5:00 pm

·         Case Study:  The Anatomy of a Successful Incentive Program: This session will review in detail the first in-depth study of an incentive travel program.  The study highlights successful program design, the sponsor’s rationale, measuring success, the event specifics, the measurement process and the economic impact of the program.  Tools provided that help carry this research as a benchmark to all programs.  This is a must attend session for anyone in incentive travel managing top performer programs of any kind.

·         Mastering Measurements:  Tools for developing measuring individual and program performance:    The primary reason for implementing incentive programs is to increase performance – measureable improvements in the individual’s, group’s or organization’s results.  The secret linchpin between incentives and performance is measurement.  This session will introduce newly released Master Measurement Model research, and provide the attendees, insights into and tools for developing incentive program measurements.  A “must attend” for anyone responsible for designing or implementing incentive programs.

Terms and Conditions

• Thumb Drives available only to full day participants and provided at end of workshop.  Lunch provided to full day participants only.
• Cancellation Policy: For paid workshops, cancellations must be submitted in writing and can be faxed to 314-237-008 or sent via email to info@theIRF.org.  A full refund minus a $50 cancellation fee will be made for seminar cancellations received prior to September 21, 2010.  Refunds will not be given for cancellations received after 5:00pm, September 21, 2010 for workshop registered for, but not attended. 
• Refund Request:  Refund provided upon written request. Request must include evaulation form and thumb drive and be received within 14 days of the event.